Birthday's, Barbeques and Superbowl parties, Tostitos are always on top of the guest list. Tostitos are more than just tortilla chips and dips. They're an invitation to catch up with friends and to have a good time.
In this second phase of research, respondents will be exposed to territories (and potential package concepts) to learn how far the Tostitos brand can push into a new space. I was brought on site to aid in producing additional content based on the likes and dislikes from each group. The objective is to filter from the territory concepts to determine the most successful territories, images and sketches.
