Travel Edge is a $750 million company specializing in Leisure, Corporate & Events, and Tours travel. Their leisure division has 10 offices in the US, Canada, and Bermuda, with over 750 expert advisors. These advisors have a wide range of specialties including Air, Cruise, Vacation, and VIP travel. Travel Edge Corporate & Events division has 4 offices and 100 corporate travel and events planners. They specialize in corporations looking for a tailored and full-service travel management solution supported by the latest online travel booking and reporting technology.
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As the in-house graphic designer I was brought to execute the new rebranding of the company, defining its aesthetic in the luxury travel and re-envision how the public could engage with the brand.
One of the first tasks on my desk when I joined Travel Edge was to create a new template designs for the their multiple cruise tours. The goal was to capture the eye of the consumers with a large hero image. I first came up with a double exposure design using exotic animals with the surreal landscapes you'd be travelling to. The second stage of concepts was to present the experience by showing the cruise ships in there elegant surroundings.
ADVENTURE BEGINS HERE.
LIVE LIFE LUXURIOUSLY.
WE GOT HERE TOGETHER.
Travel Edge Leisure division was an interesting task of collaborating all advisors under the same brand. I wanted engage the public by visualizing themselves as the character in these exotic locations thats why you won't see their faces.
